General FAQs

Do you have a perfect mix on your team but no extra bandwidth for peacock projects or strategic partnerships that excel at thinking outside the box to get to the next level and/or to create a niche? I am the solution.
Just tell me what you want! We will find a way to make it happen!!
Blue Sky Ideation is a global company capable of working with companies around the world. We have worked with companies across the US from California to New York and in between!
Typically if you are within CT, Western MA, RI, or parts of NY – No. Depending on your needs and if you require in office visits, there may be some travel costs associated with our visits. Blue Sky Ideation also offers our clients the option to do video conferencing!
No – you don’t. Blue Sky Ideation is happy to do project work for your company as needed – from writing content, to identity branding, to unique solutions, to strategic partnerships, to events, to launches to complete turn-arounds – we can accommodate your needs. If you do have recurring work, we suggest a retainer – it allows for better planning to meet deadlines and may save you money in the long run.
We’ve launched our Small Business Unit division which caters to start ups and small businesses. Every business needs operations, sales, marketing services, strategic introductions, but without breaking the bank. We’re revenue generators, not expense makers!
Yes, you can’t afford not to engage me – I/we bring unique solutions and strategies that you won’t get with the same ol’!!!
Depending on your situation, Blue Sky Ideation may suggest working with one of our esteemed partners. Some costs may be absorbed as part of your contract to help streamline your operations while other costs, like individual employee coaching or recruiting costs would be extra. We can work with you and invoice everything under Blue Sky Ideation or set you up to work direct with one of our partners.
If the client fits our Target Client Profile (TCP) and signs on as a retainer client – then YES! We are happy to offer you a referral bonus for helping spread the work about Blue Sky Ideation and what we do. Contact us for more information and to learn a bit more about who fits our TCP.
We sure can! We’ve worked with Fortune 500 companies all the way down to solopreneurs and everyone in between!
Just as there are no one size fits all solutions, there are no one size fits all fee structures – we take a fully customized approach based on where you are and where you want to be and tailor our structure for each situation – lets chat and figure it out; the bottom line is, we are here to help and you can’t afford not to hire us.

Operations FAQs

Yes, Blue Sky Ideation is happy to share our processes and procedures when it comes to showing you how to post, schedule, or send e-blasts, blogs, social media, etc.
You can have a kick butt marketing strategy and a rock star sales team BUT if there is no process to get the stuff out the door, or the supply chain is running amuck OR the servicing of the client is God awful – then Houston, we have a problem. All your fabulous marketing and sales stuff doesn’t matter because you have unhappy clients.
In our opinion, yes. The best way to make the most of our services is to start with strategic planning which includes evaluating operations.
We look at all the different pieces of your business to make sure each area is running smoothly. We can see first-hand what works and what doesn’t and what may cause bottlenecks with increased sales. A fresh set of eyes and perspective can help solve issues and streamline your operations to ensure that sales and marketing can work effectively to bring in new business and create happy customers.
Of course! We’re big on succession planning. We believe in planning for the future and setting those future leaders up with the right skills and knowledge to conquer the world – or at least your business!
Everything! Happy employees are more productive employees. Creating a positive and collaborative company culture helps your business to not only be a fun place to work, but keeps employees motivated, empowered, and wanting to come to work.
Sure! We’ve had numerous clients include us in their staffing decisions. We can help you determine if you are overstaffed, understaffed, or why a department isn’t meeting their goals. At the end of the day, your employees drive your operations, so having the right people in the right places is key!

Marketing FAQs

A SWOT is a comprehensive audit and competitive analysis that analyzes the Strengths, Weaknesses, Opportunities and Threats facing a business. An honest SWOT analysis helps a retailer identify what it’s doing well, where it can improve, and where it fits in the competitive landscape.

Performing a SWOT analysis helps you thoroughly understand your business by presenting a viewpoint of the company’s operations from a different angle. For new businesses, this analysis is critical to the organization’s planning process.

It depends on the size of your business – but our typical costs range from about $2500 to about $7500. When you sign on as a retainer client, we spend the first month of our contract working on this. When you choose to re-up your contract with us, we include a new marketing and sales strategy each year.
Although you might love your website and find it easy to use, your potential customers may not. In today’s digital world, having a mobile responsive and fast loading website can make or break your business. In today’s digital world, it’s all about keeping up with Google’s best practices to keep your website high on the search list.
Website pricing really depends on what you are looking for. We create our pricing based on your design requirements, the numbers of pages, copy writing, and type of website your business needs.

We typically charge a 50% deposit up front on all websites.

We also offer website hosting and maintenance contracts. A maintenance contract is vital if you want to keep your site updated and protected. It also includes copy and image changes or adding new pages

Because it’s all about the WHY! Your Why is the reason customers buy from you – it’s what sets you apart from your competition – it’s the reason you do what you do!
Depending on your goals and business, there are a wide range of metrics used to determine if the marketing is successful. Metrics from emails, blogs comments, social media, Google Analytics, digital ad buys, etc. can all be used to determine how successful a particular marketing campaign is.
We will also evaluate your Return on Investment (ROI) and conversion rates. It’s complicated – but we’ve got your back!
It is considered Illegal to use any image that holds a copyright without that owner’s permission or without purchasing a license that grants that permission. You might be tempted to use an image anyway – but we suggest not risking it. You may never be found out but if you are and you are sued, a lawsuit could cost you $1000’s of dollars per image. We suggest purchasing all your photos from sites like Adobe, Shutterstock, or Istock. It keeps a record of all your downloads should you ever get a letter questioning where your images came from.
Social media is almost as important as having a website. People need to be able to find your company, information about your company, and what people are saying about your company. It’s all about being “social” . LinkedIn is a definite YES! LinkedIn is a necessity these days – It’s a great place to meet new connections and find prospects. It helps build your brand and establish who you are – for both prospects and employees. And please, don’t be an egghead! Make sure you use a fabulous profile picture.

Sales FAQs

Yes – it’s one of our specialties! The cost really depends on how experienced your team is, how many people are on the team, and what your goals are. Give us a call and we can give you a quote.
We sure do! We typically like to do an in person sales meeting once a month with the team, but depending on location, we can use online meeting platforms like Skype, Go To Meeting, or Zoom.
Absolutely. We can share some best practices on how to network at different types of events. We have a rule here at Blue Sky Ideation –
any function you attend, you have to bring back 5 business cards for potential leads.
Yes! We have set up referral programs for many of our clients, especially in the insurance arena. We know what it takes to get a successful program off the ground and get buy in from the employees so they have fun while participating.
We sure can! We can also recommend top notch recruiters and coaches to make sure that your new hires start off on the right foot!
We start from the bottom and work our way up! We look at your operations, conduct a SWOT analysis and then, based on that information, we create a strategic plan geared towards improving any operational issues and building revenue.
Without seeing your sales data, Blue Sky Ideation won’t be able to see if our processes and strategies are working. Providing this information will allow us to see if there are any spikes in sales during a specific time period or with a specific product. It’s pretty critical to the whole plan!

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