Pain Point:
Dysfunctional and underperforming 1980’s-esque Agency in need of a complete and total transformation.
Solution:
Removal of disruptive and non-performing agents and employees
Repositioning of Agency through re-branding, new collateral materials, installation of cutting edge website, increased and targeted advertising, unique direct mail pieces and physical move to new, sexier office space placing the agency ahead of the next curve in real estate agency trends.
Recruiting of sales and brokerage new talent
Co-developement of television show chronicling homes on the Gold Coast, agency personalities and following the agency’s transformation and its effect on other agencies in the area
clinging to the old ways of operation.