Arthur Murray Franchise Renovation and Reposition
in the Marketplace

Arthur Murray Logo

Pain Point:
Failed Franchise within a worldwide system.

Solution:
Full gut rehab of physical space, re-flag, redefine goals, staff, create all marketing and collateral material, forge strategic partnerships and establish business as a pillar of the community. Operation went from being last within 21 groups to top performing entity and to winning the Best Small Business Award from the Chamber of Commerce, Studio Excellence, Community Service Award, Best Facility, and Excellence in Marketing.

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